Privacy Policy

The site is owned by Pentland Brands Limited (“Pentland”) and operated on its behalf by Verve Partners Limited (“Verve”) (together “we” or “us”, and the parties referred to by "our").

Pentland Brands Limited and/or any of its international partners, subsidiaries or associated companies, including but not limited to Speedo International Limited and Berghaus Limited and Verve (collectively "We") are committed to protecting and respecting your privacy in connection with your use of Our Site.

Thank you for becoming a member of the Active Voice. This is an online research community. We promise that:

  • We will not mislead you about the nature of the research or the use made of the findings;
  • We will not directly sell or promote anything to you.

This Privacy Policy (together with our Website (“Our Site”) Terms of Use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purpose of the UK Data Protection Act 1998 (the “Act”), we are registered with the Information Commission as a Data Controller under registration number Z7299961.

Information We May Collect From You

We will collect information about you when you:

  • register to become a member of the Active Voice community;
  • complete activities on the Active Voice website such as online discussions, focus groups, mini polls or surveys;
  • email our helpdesk or submit suggestions about the Active Voice website; or
  • use the Active Voice website.

We may collect and process data about you, including but not limited to the following:

  • your contact details;
  • your responses to surveys;
  • your comments made in online discussions;
  • your photos or videos uploaded to the Active Voice website or emailed as part of a specific activity;
  • comments you make in emails; or
  • the number of visits to the various pages of the Active Voice website. For this we use cookies, see our Cookies section below for more information.

What Do We Do With The Information?

Providing additional personal information is up to you. We collect personal information and use it in order to:

  • notify you of results (including to send you prizes or incentives should you win or be eligible for one),
  • e-mail you with updates,
  • review interesting themes and ideas,
  • send you news,
  • respond to your questions or comments,
  • register you for certain features on the Active Voice website,
  • identify to whom to send certain research activities in order that you are invited to those most relevant to you and to invite you to those relevant research activities,
  • send you requests to participate and be named in public relations or other promotional activity (please note that under our Terms of Use, by submitting your comments, photos, and videos you agree that we are able to use these in company presentations and reports, or in the Active Voice newsletters and on the Active Voice community, though Pentland will not disclose any of your personal contact details in doing so)

By submitting your comments, photos, and videos, you agree that, in accordance with the terms of the Website Terms of Use, we are able to use these in our presentations and reports, although we will not disclose any of your personal contact details in doing so. We may also share some of this on the Active Voice website; again we will not disclose your personal contact details in doing so.

As with all forms of marketing and opinion research, your co-operation is voluntary at all times. No personal information is sought from or about you, without your prior knowledge and agreement. You are entitled at any stage of completing an activity, or subsequently, to ask that part or all of the record of your data to be destroyed or deleted. Where reasonable and practical, we will promptly carry out this request.

Pentland (and those people or companies employed by Verve Partners Limited who help make this Website, its content and its services) will process and use your personal information in order to respond to your feedback – like responding to problems, improving our content and services and gearing what we do to suit your requirements further.

Beyond this we will not share your information with any other party without your consent unless we are required to do so by law, or if you have made a request for specific information. If you give us consent then we may share your information with our partners, subsidiaries or subsidiary companies in order that they can contact you with information, promotions, products, services, and offers that may be interesting to you.

We will never sell your information to any other company.

IP Addresses

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information on the number of visitors to Our Site. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.


The Active Voice website uses a unique URL system which allows you to stop any questionnaire half way through and then link back up with it again from your email invite at the place where you left off. The storage of information that has been inputted by you before you have completed the full questionnaire is held on a secure server.

For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve Our Site and to deliver a better and more personalised service. Some of the cookies we use are essential for the site to operate.


If you register with us or if you continue to use Our Site, you agree to our use of cookies.

Cookies are small files that websites place on your hard drive or browser to enable additional features of the website to work. Cookies are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. We use the following cookies on our Site;

Cookie Name Purpose More Information
Tracking __utma, Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exist. The cookie is updated every time data is sent to Google Analytics. Expires 2 years from set/update.
Tracking __utmb, These cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc, registers the precise exit time from the site. Expires 30 minutes from set/update.
Tracking __utmc, Tracks Anonymous users Expires once you leave the site.
Tracking __utmz, Stores the traffic source or campaign that explains how you reached our site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics. Expires 6 months from set/update.

If you want to, you can disable cookies from your browser and delete all cookies that are stored on your computer. You can do this as often you want to. To find out how to do this for your particular browser you can go to "help" on your browser's menu or you can visit

You need to be aware that if you choose to disable cookies from your browser it may prevent you from taking full advantage of the Active Voice website, as some or all of the areas of the Website may fail to work for you.

You will see from the table above that certain cookies which we use on our Website are considered to be strictly necessary for the operation of certain aspects of the Website. Therefore, please be aware that if these cookies are disabled we may be unable to provide certain services which you have requested.

Where We Store Your Personal Data

The data that we collect from you will be transferred to, and stored at, a destination within the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. By submitting your personal data, you agree to this transfer, storing or processing. Pentland and Verve will each take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of Our Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to Our Site; any transmission is at your own risk. Once we have received your personal information, we will use strict procedures and security features to try to prevent unauthorised access.

Disclosure Of Your Information

We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  • If Pentland or substantially all of its assets are acquired by a third party, personal data held by it about its customers may be one of the transferred assets, in which case we may disclose your personal information to such third party.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Website Terms of Use and other agreements; or to protect the rights, property, or safety of Pentland, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Your Rights

Personal information disclosed by you in the registration questionnaire (your name, e-mail address, year of birth) will be stored securely, but by its nature will not be anonymous.

If you update your personal details on this site, these changes will be made to your community registration records only, and will not be disclosed for any other purpose.

As with all market research conducted by us, the UK Market Research Society Code of Conduct will be followed at all times. See for more information.

Other Websites

Our Site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

How To Unsubscribe

Our policy is to allow members to unsubscribe from Active Voice. You can do this by emailing the Active Voice Community Manager You can also use this same email address if you experience any problems.

If you have asked us to stop sending you emails and this hasn’t happened it may be because the email address to which we are sending them is not the same as the address you sent your request from. Please check the address we are using and include this information in your request. The easiest way to do this is to return to us the whole of the unwanted email. The address we are sending to is included within the message.

Access To Information

The Act gives you the right to access information we hold about you. Your right of access can be exercised in accordance with the terms of the Act.

Changes To Our Privacy Policy

Any changes we may make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.


Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to the Community Manager.